Beverage Packaging

64° Juniper Gin

The packaging design for the 64° Juniper Gin celebrates the hardiness of the juniper, an Icelandic native tree that is well adapted to the Arctic winds whipping across the volcanic landscape. The black label background imitates the lava fields, while the white font symbolises the snowy Arctic winter and its role in the development of the junipers. In order to present Iceland as a cosmopolitan country that is attracting more and more international visitors, the word “juniper” as the key ingredient is displayed in six different languages.

Red Dot