50 Years of LOTTE Confectionery
LOTTE Confectionery Co., Ltd., Seoul, South Korea
Ahn Graphics, Seoul, South Korea
Hyerim Kim, Design Marketing Center, Daehong Communications, Seoul, South Korea
Published to celebrate the 50th anniversary of LOTTE Confectionery, founded in 1967, this publication is conceived as a storybook and a history book, revealing various perspectives and tracing the history of the company. Volume 1 tells exciting stories related to LOTTE’s major brands with the intention of documenting the company’s success in research, development and releasing new products. Volume 2 focuses on the company’s history and its role in Korea’s confectionery industry, all presented in chronological order. The books aim to celebrate the company’s anniversary together with customers.