Poster

Grilled Masterpieces

Ragout is a fashionable restaurant in the heart of Moscow where guests can enjoy delicious food created by famous chefs. In order to launch a special grill menu and also present the slightly higher than average prices, this advertising campaign uses the idea of making the spatula a part of the design. Bills collected at the restaurant serve as the background against which portraits of the chefs are shown using this grilling utensil. The aim of the design was to communicate that guests, with each menu, are paying for a grilled masterpiece.

Red Dot