The Dumbbell Headphone Packaging

The task was to develop an eye-catching packaging that communicates the outstanding sound of the Panasonic Bluetooth RP-BTD 10 headphones. From a certain perspective the circumaural shape of the headphones looks like a dumbbell. Thus, a packaging was created that illustrates the headphones’ heavy sound by showing their dumbbell-shaped, powerful outline. The visual effect is supported by the understated design of the remaining package as well as the fact that the package is stacked on the shelf with the dumbbell-shape facing forward.

Red Dot