Beverage Packaging

Miller Lite

Going back to the beginnings and what originally made the brand was the idea behind the new packaging design for Miller Lite pilsner. Accordingly, the original 1970s design of the brand’s beer bottle was reintroduced in a reinterpreted, contemporary way. The visual appearance embraces redesigned Germanic typography and a beer crest that highlights its originality and the high-quality ingredients. With the return of the original white label, the brand sets itself apart from other competitors by reflecting its own history in a bold and outstanding way.

Red Dot

Credits

Client:

MillerCoors, Chicago
Design:

Turner Duckworth, London/San Francisco
Executive Creative Direction:

David Turner, Bruce Duckworth
Creative Direction:

Mark Waters
Graphic Design:

Miles Marshall, David Thompson, Jennie Spiller, Jamie Nash, Mike Harris
Production:

James Norris, Will Rawlings
Illustration:

Geoffrey Appleton
Retouching:

Peter Ruane
Account Management:

Kate Elkins