Aarhus Theatre Season Programme 2017/2018
Aarhus Teater, Aarhus, Denmark
Creative ZOO, Aarhus, Denmark
Charlotte Kousgaard, Jeppe Volander
The Aarhus Theatre Season Programme 2017/2018 communicates the theatre’s diversity and, with surprising details, urges the reader to rethink and experience the plays’ content in a new light. Unfolded, this publication has an impressive length of almost one metre, and it was handed out to all citizens in Aarhus. Its most striking design element is a custom-made typeface, which intends to frame the theatre’s soul by being dramatic, entertaining and fascinating. This typeface provides the theatre with a clear communicator that links its performances to cross-media synergies. Furthermore, the programme captivates attention with its striking colour, the neon and fluorescent pantone 811.