05-04468
Click on image to view high resolution
05-04468
Click on image to view high resolution
05-04468
Click on image to view high resolution
05-04468
Click on image to view high resolution

An Apple a Day Calendar 2017

Client

Verlag Hermann Schmidt, Mainz, Germany

Design

STRICHPUNKT DESIGN, Stuttgart/Berlin, Germany

Creative Direction

Jochen Rädeker


The idea for the “An Apple a Day Calendar 2017” took shape in the dappled shade of an orchard ready for harvest. It features a selection of the most beautiful renderings of old apple varieties, selected from 700 images found in libraries. The contemplation of apples with twigs led to the inspiration of a second perforation on the calendar pages. The calendar can be neatly torn off, which realises the idea of “preserving” the visual apple collection for perpetuity. The calendar is packed in a small, specially made fruit crate.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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