Corporate Publishing

Unbroken

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This book recounts the history of Singapore’s large logistics firm YCH, which has remained true to their values for 60 years. The title “Unbroken” expresses its unfaltering spirit to connect Asia by road and create integrated ecosystems that serve the community. The carefully produced design of the cover stands out due to the embossed silver lines that form a wireframe model of the new company headquarters, and roads that lead to and away from the building, portraying the group’s extensive network in Asia Pacific as a logistics hub.

Red Dot

Credits
  • Client:
    YCH Group Pte. Ltd., Singapore
  • Design:
    Yellow Octopus Pte. Ltd., Singapore
  • Project Team:
    Yellow Octopus: Kevin Thio (Concept) Kai Jun Tan (Art Direction) Siow Yu-Ming (Copywriting)

    Wai Kay Ho (Photography)
Unbroken
Unbroken
Unbroken
Unbroken
Unbroken
Unbroken
Unbroken
Unbroken

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