AQUA ORGANIC, Dr. Kuhr & Schmidt GbR, Munich
A minimalist approach was adopted in the design of this packaging for an organic line of cosmetics. It lends the care products an elegant appearance that dispenses with standard bio-symbols and alludes to the sheer purity of the ingredients. Ornamentally arranged letters represent the classification system of the products. On the cardboard boxes, these majuscules are printed across the fold to catch consumers’ attention. The cool black-and-white look is complemented by the fresh green lining inside of the carton packaging.