06-00215
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Canola Oil

[Food Packaging]

Client

Fengfan Farm Products, Jintan

Design

Rong, Shanghai


Canola oil, also known as “oriental olive oil”, is a popular product in China. This design conveys the pure product characteristics through its minimalist packaging, while the pattern on the back adopts the traditional woodblock printing approach. It visually expresses the refinery process of canola oil. At the same time, the environmentally friendly, handmade paper of the external packaging gives the product a tactile quality, while echoing the concept of its natural origin. The overall extraction method is very simple, thus maximising the contemporary character of the brand.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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