HELLA Annual Report 2015/2016
HELLA KGaA Hueck & Co., Lippstadt, Germany
3st kommunikation GmbH, Mainz, Germany
As an automotive supplier, Hella is a driving force in the development of lighting and electronics. “Shaping new ideas” is thus the motto of their annual report. The cover page, refined with delicate lacquer relief lines, represents the engineers’ engagement with the facets of light and radar. The inside pages begin with key facts and introduce the areas of operation with the help of product examples. The following magazine section includes stories on the three trends of safety, carbon footprint reduction and self-driving vehicle technology. It continues the aesthetics of the title and adds variation using infographic components.