06-00432
Click on image to view high resolution
06-00432
Click on image to view high resolution
06-00432
Click on image to view high resolution
06-00432
Click on image to view high resolution
06-00432
Click on image to view high resolution

HELLA Annual Report 2015/2016

Client

HELLA KGaA Hueck & Co., Lippstadt, Germany

Design

3st kommunikation GmbH, Mainz, Germany

Art Direction

Maria Oestringer

Creative Direction

Marcel Teine


As an automotive supplier, Hella is a driving force in the development of lighting and electronics. “Shaping new ideas” is thus the motto of their annual report. The cover page, refined with delicate lacquer relief lines, represents the engineers’ engagement with the facets of light and radar. The inside pages begin with key facts and introduce the areas of operation with the help of product examples. The following magazine section includes stories on the three trends of safety, carbon footprint reduction and self-driving vehicle technology. It continues the aesthetics of the title and adds variation using infographic components.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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