06-00552
Click on image to view high resolution
06-00552
Click on image to view high resolution

Ingenuous Gold-Sweet Potato Vermicelli

[Food Packaging]

University

Chaoyang University of Technology, Taichung City

Design

Pei-Yi Yeh, Ling-Ju Li, Yuan-Tsai Liu, Hong-Sheng Chen, Pei-Sin Chen, _Chaoyang University of Technology

Supervising Professor

Kuei-To Wang, Jui-Chun Hung


These vermicelli, made from sweet potatoes, have a golden touch which makes them highly symbolic: gold represents luck, vermicelli a long life; even eating this dish is supposed to bring good luck. The noodles are packed in a box which is shaped like a sweet potato. Three different colours as well as golden illustrations, showing traditional plant motifs, symbolise wealth, health and success. Inside the box, there are not only the vermicelli but also a page with divine verses as well as, and that is quite convenient, creative recipes.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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