06-00999
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06-00999
Click on image to view high resolution
06-00999
Click on image to view high resolution
06-00999
Click on image to view high resolution
06-00999
Click on image to view high resolution

LafargeHolcim Annual Report 2016

Client

LafargeHolcim Ltd., Zurich, Switzerland

Design

hw.design gmbh, Munich, Germany

Art Direction

Veronika Kinczli

Artwork

Adelgund Janik, Uli Leyermann

Creative Direction

Frank Wagner

Production

Benedikt Bäumler


The growth strategy of the building material manufacturer LafargeHolcim is based on four pillars: cost leadership, asset-light approach, commercial transformation and sustainability. These pillars are defined in greater detail in the corporate image section of the annual report with the help of five case studies from Egypt, Mexico, the Philippines, the USA and Malawi. The emphasis is placed on emotional storytelling so that people are brought to the foreground in all texts, be it staff or customers. A holistic approach characterises the implementation of both the print and online version of the report.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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