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The Crumbsies

[Gift Packaging]


Akis Petretzikis Ltd., Agia Paraskevi, Athens


busybuilding, Athens

Account Management

Effie Komninou

Creative Direction

Dimitris Gkazis

Graphic Design

Maria Kefala


Paris Orfanos, La Petite Jumelle, Athens


Akis Kantartzis


Sissy Caravia

The packaging design for The Crumbsies, a corporate Christmas gift by Akis Petretzikis aims to represent the chef’s particular style with regard to both content and design. The custom-made box features a set of four characters, representing the biscuit collection inside. These key visuals consist of a common main frame with varying details on each side, thus linking a different character to each of the four biscuit flavours. In addition, by rotating the top, the customer can create new mix-and-match characters, thus offering an option of personalisation in line with the chef’s overall image.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.