Beverage Packaging

64° Reykjavík Distillery – Three Icelandic Liqueurs

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This packaging design showcases the unique product qualities of these three Icelandic liqueurs. The label is characterised by the three-by-three letter combination reflecting three kinds of indigenous Icelandic fruit or plant: blueberry, rhubarb and crowberry. Three is also the number of ingredients in each bottle: wild grown fruit, sugar and alcohol. The label’s colours are derived from the natural hues of the fruits, underlining the source of the wild ingredients. The logo gives a clear description of the origin of the contents, both in words and symbols, with Reykjavík being located near latitude 64 degrees north.

Red Dot

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