06-01461
Click on image to view high resolution
06-01461
Click on image to view high resolution
06-01461
Click on image to view high resolution

Ankerkraut Tea Range

[Packaging]

Client

Ankerkraut GmbH, Jesteburg

Design

Clormann Design GmbH, Penzing

Creative Direction

Michaela Vargas Coronado


This range of tea packaging was developed for the Hamburg-based Geschmacksmanufaktur Ankerkraut (flavour manufactory). The jars feature labels on both the front and the lid. The label design uses illustrations that combine the maritime world of the brand with the world of tea. Each of the seven different types of tea tells a little story: a sailor peeks out of a teapot, a crab enjoys a cup of tee, or a teapot sets sail and is grabbed by a gigantic octopus. To further support the serial character, a colour code was assigned to the tea range.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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