Faith

Theater Bielefeld has been an influential institution in its hometown for more than a century, over the years earning the faith of the local population. Faith gives rise to the questions and doubts that are the subject matter of good theatre. “Faith” was therefore the motto chosen for the design concept for the 2014/2015 season. The aim of the deliberately bold depiction of the plays was to ensure that the artwork could be used both for programmes and seasonal brochures, as well as for the posters and that it would work equally well as advertising in A4 and DIN long formats. This led to the development of images for different plays that are both striking and eye-catching. Take for example the illustration for “Hamlet” which shows a simple yellow crown and its counterpart on a black background – the two typical signal colours. This illustration impressively conveys that the crown, which the brother and murderer of the king unlawfully claimed for himself, is in danger. The poster is also clean and strong in its use of typography, doing without any flourishes – a further symbol of commitment.