06-03325
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06-03325
Click on image to view high resolution
06-03325
Click on image to view high resolution
06-03325
Click on image to view high resolution
06-03325
Click on image to view high resolution

I-1 Analog Instant Camera

[Packaging]

Client

Impossible Camera GmbH, Berlin

Design

Impossible Camera GmbH, Berlin

Art Direction/Graphic Design

Danny Pemberton

Concept

Danny Pemberton, Oskar Smolokowski, Jesper Kouthoofd, Debbie Vesey, Felix Yarwood


The launch of the I-1 camera aims to take the tactile magic of analogue instant photography into the digital age. The packaging is inspired by both the industrial design of the camera and the tactile experience of using instant film. The zip pull tab, the cardboard stock, the screw connecting the camera to the packaging and the debossing all have been designed to provide as tactile of an experience as possible. The yellow shipping box provides protection during transport, but stores have the option of removing it and using the grey box as a point-of-sale display. The inner box is also intended for displaying the photographer’s instant creations.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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