Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Food Packaging
DeliK’ – Delicious Kitchen
DeliK’ is a new brand by an established sausage manufactory, offering different meatball snacks. The task was to create a young and creative look with a personal touch that customers can identify with. Accordingly, each logo features a different portrait of a real employee recommending their favourite product. Therefore, the packages show a real face, which makes them personal and approachable for the customer. A slate background highlights the vegetables, photographed from above in a seemingly randomised arrangement. Large hand-drawn chalk lettering for the product names completes the design and gives the line a home-cooked touch.
Credits
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Design:Markenliaison GmbH, Munich
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Art Direction:Diana Friedrich
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Client:Rudolf und Robert Houdek GmbH, Starnberg
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Typography:Martina Süsse
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Graphic Design:Bianca Bunsas