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FoREST IN PEACE

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In April 2014, the Korean ferry MV Sewol capsized in the Yellow Sea. 304 passengers, many of them high school students, were killed. After the disaster, a crowd-funding for a memorial forest was launched. Its catchy title contained both the object of the campaign and a blessing for the dead. The campaign’s visual signet was a map which effectively combined the place of the catastrophe with the location of the planned forest project. The project achieved twice the funding goal, and a forest of extremely long-living ginkgo trees could be planted.

Red Dot

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