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Chinese Zodiac Calendar Typography

[Pictogram System]
[Red Dot: Junior Award]


Shanghai Jiao Tong University, Shanghai, China


Yuan Gao, Shanghai Jiao Tong University

Supervising Professor

Wei Wang

This typographic work is based on the idea of “re-pictographing” modern Chinese characters for the twelve signs of the Chinese zodiac. Reference points for this strategy are pictograms of the ancient oracle bone script. By integrating pictographic elements in the strokes of modern characters, the design strives for a synthesis of both writing systems. Completed by juxtaposed areas of colour, the result is a symbolic sign language which transcends conventional borders and radiates a sense of balance.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.