07-01155
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Chinese Zodiac Calendar Typography

[Pictogram System]
[Red Dot: Junior Award]

University

Shanghai Jiao Tong University, Shanghai, China

Design

Yuan Gao, Shanghai Jiao Tong University

Supervising Professor

Wei Wang


This typographic work is based on the idea of “re-pictographing” modern Chinese characters for the twelve signs of the Chinese zodiac. Reference points for this strategy are pictograms of the ancient oracle bone script. By integrating pictographic elements in the strokes of modern characters, the design strives for a synthesis of both writing systems. Completed by juxtaposed areas of colour, the result is a symbolic sign language which transcends conventional borders and radiates a sense of balance.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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