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Allianz Art Edition – Hot Foil Stamping

Typographic Artwork


Allianz Beratungs- und Vertriebs-AG, Munich


PRIMO, Zurich/Munich
Superbold Design, Munich

Creative Direction

Primo Berera, Gregor Türk, PRIMO


Luigi Antonucci, Florian Doeffinger, Superbold Design


Norbert Schulz, Leissing Druckveredelung GmbH & Co. KG, Landau

This work of art was created by a Swiss art collective in the context of the Allianz Art Edition and is one of the largest works of hot foil stamping ever produced at one time. The concept behind the work was to place the values and visions of the company into an artistic context. During the design process, the values were fashioned into single typographic statements. Each value was designed with attention to detail as a stand-alone wordmark. Font selection and composition, as well as look and feel, metaphorically pick up on appropriate styles and genres. They complement each other, bringing out the brand logo.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.