07-01337
Click on image to view high resolution
07-01337
Click on image to view high resolution

Allianz Art Edition – Hot Foil Stamping

Typographic Artwork

Client

Allianz Beratungs- und Vertriebs-AG, Munich

Design

PRIMO, Zurich/Munich
Superbold Design, Munich

Creative Direction

Primo Berera, Gregor Türk, PRIMO

Artwork

Luigi Antonucci, Florian Doeffinger, Superbold Design

Production

Norbert Schulz, Leissing Druckveredelung GmbH & Co. KG, Landau


This work of art was created by a Swiss art collective in the context of the Allianz Art Edition and is one of the largest works of hot foil stamping ever produced at one time. The concept behind the work was to place the values and visions of the company into an artistic context. During the design process, the values were fashioned into single typographic statements. Each value was designed with attention to detail as a stand-alone wordmark. Font selection and composition, as well as look and feel, metaphorically pick up on appropriate styles and genres. They complement each other, bringing out the brand logo.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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