07-01812
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07-01812
Click on image to view high resolution
07-01812
Click on image to view high resolution
07-01812
Click on image to view high resolution

DynamiCity GenType

Typeface

Client

Hong Kong Federation of Design Associations, Hong Kong

Design

XCEED, Hong Kong
XEX Limited, Hong Kong

Creative / Artistic Direction

Chris Hon-Him Cheung

Design / Art Direction

Kai-Yin Kwan

Code / Design

Jason Chi-Fai Lam, Alexander Kwun-Piu Wong, Oscar Sheikh

Technical Direction

Jeff Chun-Kit Wong

Production

Cheryl Suet-Yee Liu

Project Assistance

Sisi Po-Yuk Lung


Society has been transformed into a digital information-driven network containing rapidly changing data. To visualise this, the designer used software to create the generative typography for the first HK-SZ Design Biennale “DynamiCity”. The GenType motion-typefaces visualise the urban dynamics between Hong Kong (HK) and Shenzhen (SZ), with each typeface representing a specific social issue. The generative forms follow different mathematical algorithms. For example, the modules of the letter “D” are more packed and feature a higher density value, which was calculated by a molecular formula using population density.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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