07-01846
Click on image to view high resolution
07-01846
Click on image to view high resolution
07-01846
Click on image to view high resolution
07-01846
Click on image to view high resolution
07-01846
Click on image to view high resolution

LG USP Pictogram

Client

LG Electronics Inc., Seoul

Design

LG Electronics Inc., Seoul

Graphic Design

Nayoung Lee, Minyoung Kim

Strategic Planning

Haesun Cho


As graphic imagery that provides explanations for mobile product features, the LG USP pictogram system was designed to effectively deliver information about complicated features and specifications to the consumer. All pictograms follow particular design principles in order to consistently convey the design identity and deliver the message. The new pictogram design is based on the circle and a geometric grid system, and it expresses the pictogram’s character by partially removing lines. The remaining lines suffice to easily express more complicated features and make them recognisable, even when printed in a small font size.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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