07-02141
Click on image to view high resolution
07-02141
Click on image to view high resolution

Carlsberg Typeface

Client

Carlsberg Breweries A/S, Copenhagen

Design

Kontrapunkt, Copenhagen

Art Direction

Bo Linnemann

Project Management

Katrine Goldstein


With its new custom brand typeface “Carlsberg”, the company is able to create a clearer brand connection than any of their previous typefaces. The font is designed with close attention to the original and celebrates the logo. Unique details, like the ligatures known from the logo, make the typeface intelligent and highly recognisable. Different weights and characteristics also enable a customisable and contextual level of brand affiliation. Although the typeface is designed on the basis of letters that have existed for a century, the font has a contemporary look with a broad appeal.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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