07-02144
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07-02144
Click on image to view high resolution
07-02144
Click on image to view high resolution
07-02144
Click on image to view high resolution
07-02144
Click on image to view high resolution

Datsun Typeface

Client

Nissan Motor Co., Ltd., Global Design Center, Kanagawa

Design

Kontrapunkt, Copenhagen

Art Direction

Bo Linnemann

Project Management

Katrine Goldstein, Nicoline Klareskov

Design Assistance

Lucas de Groot


The customised typeface is the core of Datsun’s new visual identity, aiming to individualise the brand to suit the needs of different target audiences and markets. Datsun targets young first-time car buyers, which translates into a youthful, light and cheerful brand style. The sans-serif typeface has a distinctive and inflated look, which gives it a lightly playful and unique character to be recognised globally. Contemporary and friendly, yet professional, the typeface works across different markets and languages, ensuring homogeneous global brand communication.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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