I Heart Huckabees
[Red Dot: Junior Award]
SCAD Savannah College of Art and Design, Savannah, Georgia, USA
Katherine Weaver, SCAD
The typography of the poster stages instability and controversy. Letters spread across the pictorial space to form ambiguous fragments of the poster’s title. The bigger characters appear disassociated in colour or confusingly close to other text sections in small type. To deconstruct the form further, the poster exploits abrupt changes in direction and an asymmetrical imbalance in the elements. However, in spite of intentionally renouncing compositional hierarchy, a feeling of rhythmic order is created due to the relation between individual graphic components.