07-02747
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07-02747
Click on image to view high resolution
07-02747
Click on image to view high resolution
07-02747
Click on image to view high resolution
07-02747
Click on image to view high resolution

Hyundai Sans

[Corporate Typeface]

Client

Hyundai Motor Company, Seoul, South Korea

Design

Hyundai Motor Company, Seoul, South Korea, HVD Fonts, Berlin, Germany

Design Management

Young Jang, Hyundai Motor Company

Design Team

Christopher See, Dongchul Cho, Hyundai Motor Company

General Management

Sungwon Jee, Hyundai Motor Company

Strategy

Jumi Kim, Tim Jeong, Hyundai Motor Company


Communication in a global market also places special demands on the typeface of a brand. Therefore, Hyundai launched an exclusive typeface. The aim was to create a typeface which supports communication in 103 languages and, at the same time, is compatible with all media and digital devices. The result is two families, “Hyundai Sans Head” for headlines, and “Hyundai Sans Text” for readable, smaller text. This typeface is timeless and deviates from the brand’s traditional and technical style. It radiates a warm, confident look with a natural touch, inspired by traditional Korean letterforms

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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