07-02798
Click on image to view high resolution
07-02798
Click on image to view high resolution

Mateus, Marcos, Lucas & João Initials

Type Family

Client

Casa Rex, São Paulo

Design

Casa Rex, São Paulo

Art Direction

Gustavo Piqueira

Typography

Gustavo Piqueira, Deiverson Ribeiro


These three alphabet sets present a contemporary take on illuminated medieval historiated initials, bringing them into the 21st century. Initially used to mark the start of a written passage, over time they gained visual protagonism, illustrating medieval texts. But what if initials were designed for today? Instead of Jesus, apostles or miracles, each letter would depict elements from daily life in the modern era: traffic jams, fast food, frustration. The initials form three differently sized, scalable sets of the basic Western alphabet comprising twenty-six letters.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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