Volkswagen Corporate Typeface
Volkswagen AG, Wolfsburg
MetaDesign AG, Berlin
Thomas Maes, Olaf Schroeter
Hannes von Döhren, Livius Dietzel
Natalia Richel, Martina Morth, Stephan Linsert
Stephan Damm, Daniel Leyser
Ongoing digitalisation and globalisation place new demands on maintaining a holistic brand image. In response to these challenges, Volkswagen launched an exclusive typeface with two variants: “Volkswagen Head” and “Volkswagen Text”. The typeface family radiates a dynamic, modern touch, creating an optimal fit between the look of the type and the brand character. The new typeface blends angles, edges and curves to create a visual bridge and an aesthetically pleasing flow. In addition, the typeface’s technical standards, such as spacing, legibility, multilingual formats and cross-media capabilities, make it suitable for digital and mobile media. It is designed for use in all communication media, as well as in vehicles.