07-03211
Click on image to view high resolution
07-03211
Click on image to view high resolution
07-03211
Click on image to view high resolution
07-03211
Click on image to view high resolution
07-03211
Click on image to view high resolution

Volkswagen Corporate Typeface

Client

Volkswagen AG, Wolfsburg

Design

MetaDesign AG, Berlin

Creative Direction

Thomas Maes, Olaf Schroeter

Type Design

Hannes von Döhren, Livius Dietzel

Graphic Design

Natalia Richel, Martina Morth, Stephan Linsert

Client Partner

Stephan Damm, Daniel Leyser

Client Management

Jens Greisinger


Ongoing digitalisation and globalisation place new demands on maintaining a holistic brand image. In response to these challenges, Volkswagen launched an exclusive typeface with two variants: “Volkswagen Head” and “Volkswagen Text”. The typeface family radiates a dynamic, modern touch, creating an optimal fit between the look of the type and the brand character. The new typeface blends angles, edges and curves to create a visual bridge and an aesthetically pleasing flow. In addition, the typeface’s technical standards, such as spacing, legibility, multilingual formats and cross-media capabilities, make it suitable for digital and mobile media. It is designed for use in all communication media, as well as in vehicles.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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