07-03280
Click on image to view high resolution
07-03280
Click on image to view high resolution
07-03280
Click on image to view high resolution
07-03280
Click on image to view high resolution

Documentation of the Fashion Fusion Initiative 2016

[Brochure]

Client

Deutsche Telekom AG, Bonn, Germany

Design

MUTABOR, Hamburg, Germany

Illustration

Sascha Elmers, Hamburg, Germany

Photography

Yves Borgwardt, Berlin, Germany, Florian Reimann, Berlin, Germany

Typography

Alex Domke, Merle Düpmeier, Ben Erben, Jonas Möllenbeck


Fashion Fusion is an ideas competition, the goal of which is to encourage creative minds from the worlds of fashion and technology to collaborate and challenge the status quo of fashion with new concepts. The documentation of the initiative commits to paper this aim in an impressive way. New ground is broken from a typographical perspective as well. Conventional characters are deconstructed and put together again in different typeface, sizes and widths in order to break with habitual reading processes and open new perspectives.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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