Typeface

CHENGJIAN-SONG KE

Rooted in the four classic regular scripts of the Chinese Tang Dynasty, this work combines the individual styles of four masters from this period. Considering the requirements of flat printing, the typeface design has simplified some of the strokes to make the style straightforward and elegant. With reference to the essence of inclusive Chinese culture, the aim is to achieve balance and tolerance between traditional and modern aesthetics and application needs. The typeface is suitable for all kinds of brand promotion and packaging, for online and offline advertising and for a variety of applications on screen and paper media.

Red Dot