Eatea120 Tea Milk Candy
Eatea120, Taichung City, Taiwan
U Visual Communication, New Taipei City, Taiwan
The Taiwanese say that eating sweets brings good fortune. The packaging design for these milk candies is inspired by this saying and rooted in the reli-gious tradition of the country. The modern and simple illustrations of the God of Wealth, the God of Love and Mazu, a goddess of the sea, each represent one flavour of these sweets. Colour coding provides additional help to distinguish the flavours. The outer packaging, designed as a milk carton, as well shows great creativity. In combination with the colour illustrations, it creates a distinctive image.