08-01077
Click on image to view high resolution
08-01077
Click on image to view high resolution
08-01077
Click on image to view high resolution
08-01077
Click on image to view high resolution

Eatea120 Tea Milk Candy

[Packaging Illustration]

Client

Eatea120, Taichung City, Taiwan

Design

U Visual Communication, New Taipei City, Taiwan


The Taiwanese say that eating sweets brings good fortune. The packaging design for these milk candies is inspired by this saying and rooted in the reli-gious tradition of the country. The modern and simple illustrations of the God of Wealth, the God of Love and Mazu, a goddess of the sea, each represent one flavour of these sweets. Colour coding provides additional help to distinguish the flavours. The outer packaging, designed as a milk carton, as well shows great creativity. In combination with the colour illustrations, it creates a distinctive image.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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