Client: Campo Grafico Association, Milan, Italy
Publishing & Print Media
Lamborghini Magazine 50th Anniversary Edition
The 50th anniversary edition of the “Lamborghini Magazine“, consisting of issues No. 12 and No. 13, presents a total of 100 stories, reflecting the slogan “100 Years of Innovation in Half the Time”. The edition features a mixture of dramatic approaches in keeping with the brand’s unconventional tradition. Its structure is organic, featuring a freely designed layout. For instance, in issue No. 12 the table of contents looks like a radar screen; while in issue No. 13 the interpretation of the magazine’s colour actually makes green, white and red structurally palpable.
Credits
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Client:Automobili Lamborghini S.p.A., Sant’Agata Bolognese
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Design:köckritzdörrich GmbH, kdgroup GmbH, Stuttgart
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Chief Editor:Michael Köckritz, Anne Nürnberger
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Art Direction:Markus Brandstetter
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Editorial Work:Philipp Meier
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Strategic Planning:Berthold Dörrich
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Project Management:Iris Loehrke