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Spruce Jam

[Poster Illustration]
[Red Dot: Junior Award]


SCAD Savannah College of Art and Design, Savannah, Georgia, USA


Taylor McCaslin, SCAD

The poster announces a fictitious music festival held in the forests near Black Mountain, North Carolina, a region famous for its black bears. Since acoustic guitars are often heard in Appalachian mountain music, a bear’s snout resembling a guitar became the hallmark of the design. The local motif with handwritten lettering characterises the festival as down-to-earth. Moreover, the plain, handmade look highlights the unpretentious, family-friendly atmosphere of the event.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.