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Spruce Jam

[Poster Illustration]
[Red Dot: Junior Award]

University

SCAD Savannah College of Art and Design, Savannah, Georgia, USA

Design

Taylor McCaslin, SCAD


The poster announces a fictitious music festival held in the forests near Black Mountain, North Carolina, a region famous for its black bears. Since acoustic guitars are often heard in Appalachian mountain music, a bear’s snout resembling a guitar became the hallmark of the design. The local motif with handwritten lettering characterises the festival as down-to-earth. Moreover, the plain, handmade look highlights the unpretentious, family-friendly atmosphere of the event.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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