08-02407
Click on image to view high resolution
08-02407
Click on image to view high resolution

Malgun Tea &

[Packaging Illustration]

Client

Dongsuh Food Corporation,, Seoul, South Korea

Design

Interbrand Seoul, South Korea

Brand Design

Uzin Hwang, Areum Han, Suna Park, Justin Yi, Jackie Lim


The desire for deceleration and a healthy lifestyle is growing in Korea. This tea beverage package illustrates girls experiencing a healthy lifestyle in different outdoor environments. At the same time, it conveys basic product information with a depiction of the natural key ingredients. Thus, the illustrations create a distinctive yet consistent and strong visual identity, while also shifting the brand’s target group to young women between 20 and 30 years of age who are following the slow lifestyle trend.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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