Click on image to view high resolution
Click on image to view high resolution

SurpriseKaraoke – Sing It! Reflections by the Song

[Red Dot: Junior Award]


Cheng Shiu University, Kaohsiung City, Taiwan


Ssu-Ying Lai, Nai-Hua Chen, Chih-Ting Liao, Cheng Shiu University

Supervising Professor

Yu-Jin Lin, Yueh-Hsing Lai, Han-Chung Wu, Shou-Che Wu

These illustrations visualise the deeper meaning of eight Chinese nursery rhymes. The images were used for several applications, such as printed matter, digital versions and audiotapes. Thanks to the combination of stylised figures, text and music, a multifaceted overall concept has been created. It visualises traditional gender roles, cited in the rhymes, as well as underlying assumptions about the environment or work habits, thus inviting to critically rethink antiquated views.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.