Poster Series

I Promise I Will Protect You With My Life

The demand for illegal animal products is still increasing in Asia. Customers buy goods like ivory and horn despite the fact that elephants, rhinos and turtles are brutally slaughtered by poachers. Given the urgency of the problem, these posters campaign for the protection of wildlife. They put across the message by merging the woodcuts of an endangered species and a human hand into one expressive motif. Only the keyword “protect” rises like a signal in orange from the powerful black-and-white composition.

Red Dot