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Individual Peace

[Poster Series]


101. Deutscher Katholikentag Münster 2018 e.V., Münster, Germany


Kopfkunst, Agentur für Kommunikation GmbH, Münster, Germany

Account Management

Jens Kallfelz, Anja Kallfelz

Art Direction

Florian Zimmermann

Creative Direction

Ilka Eiche, Simon Hattrup


Dirk Knepper


Rüdiger Ontrup, Michael Hagel

“Searching for peace” is the motto of the Katholikentag 2018 (German Catholic Congress) and also the motto of the corresponding campaign, which is intentionally not based on a single key visual. Instead, moving, provocative and private images, which are unlike any church clichés, show ways in which people search for peace. The deliberately chosen newspaper coverage style of the images captures, polarises and encourages onlookers to embark on their own search for freedom. The motifs continually change as the congress, scheduled for May, approaches, thus conveying the complexity of the topic.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.