09-01581
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09-01581
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09-01581
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09-01581
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09-01581
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LATAM Sans

[Typeface]

Client

LATAM Airlines, Santiago de Chile

Design

Interbrand, São Paulo Blackletra, São Paulo

Creative Direction

Beto Almeida, Sérgio Cury, Leandro Strobel, Interbrand

Graphic Design

Gil Bottari, Interbrand

Typography

Daniel Sabino, Blackletra Fabio Testa, Interbrand


LATAM Sans was created as the official typeface of South American LATAM Airlines Group. The typographical design solution combines rounded and angular shapes to create a harmonious whole. The idea behind this balance is the corporate objective to do business with both efficiency and care. A minimised number of strokes in the sans serif font conveys a sense of velocity that matches the airline. Since the typeface was inspired by handwriting, it has a warm, individual touch that triggers positive emotions.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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