Interbrand
Typeface
LATAM Sans
LATAM Sans was created as the official typeface of South American LATAM Airlines Group. The typographical design solution combines rounded and angular shapes to create a harmonious whole. The idea behind this balance is the corporate objective to do business with both efficiency and care. A minimised number of strokes in the sans serif font conveys a sense of velocity that matches the airline. Since the typeface was inspired by handwriting, it has a warm, individual touch that triggers positive emotions.
Credits
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Client:LATAM Airlines, Santiago de Chile
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Creative Direction:Beto Almeida, Sérgio Cury, Leandro Strobel, Interbrand
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Typography:Daniel Sabino, Blackletra Fabio Testa, Interbrand
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Design:Interbrand, São Paulo Blackletra, São Paulo
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Graphic Design:Gil Bottari, Interbrand
