Client: Brunner GmbH, Rheinau, Germany
Microsite
Pioneer at Work
“Pioneer at Work” is a microsite that presents the new Sprinter model as the best in its class and aims to further expand its market leadership. For this purpose, the vehicle is presented as a pioneer in stories based on real, innovative projects, cutting-edge construction sites and marvels of engineering. An interactive film invites users to “drive” the Sprinter themselves while further film clips, animations and graphics provide a wealth of additional information. A news stream provides quick and easy access to further content via images.
Credits
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Client:Daimler AG, Stuttgart
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Design:SYZYGY Deutschland GmbH, Frankfurt/Main
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Creative Direction:Karen Rothweiler
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Art Direction:Thorsten Becker
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Project Management:Michaela Schreiber
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Account Management:Karin Wächtler
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Concept:Max Bucher
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Programming:Thomas Kropf