Client: Campo Grafico Association, Milan, Italy
Brochure
Holtzbrinck School of Journalism
The Holtzbrinck School of Journalism is a leading training ground for modern business and finance journalism. To attract new trainees and also new partners, the booklet needs to capture tradition and modernity. A serif typeface for the headlines gives each chapter a strong recognisability, while a clean sans-serif typeface for the copy reflects the school’s contemporary attitude. Visual cues to classic tools, such as typewriter paper-scale markings and a quill, take turns with nods to the digital era, including slashes, iPad-like rounded corners and metallic finishing.
Credits
-
Client:Verlagsgruppe Handelsblatt GmbH & Co. KG, Düsseldorf
-
Design:Scholz & Friends
-
Managing Director:Brigitte Fuchs
-
Managing Director Creation:Jörg Sachtleben
-
Creative Direction:Dirk Schmidt, Ronny Karoussiotis
-
Management Supervisor:Daniel Casper
-
Account Management:Kerstin Mückenheim, Franziska Kuhs
-
Art Direction:Sabine Müller
-
Image Editing:Lars Hämmerle
-
Production:Daniel Jäger
-
Text:André Bastian, Ariane Mühletaler