Hyundai Motorstudio Goyang

Hyundai Motorstudio Goyang is Korea’s largest Car Culture Experience Park and provides an interactive journey for visitors to explore the brand. Visualising the process of creating a car in reverse chronological order of the process, the exhibition spaces show the different steps starting with the automobile going backwards through the production line and research steps to the design concept. The exhibition includes three thematic levels. In the “Plant” area, visitors interact with industrial robots that demonstrate Hyundai’s manufacturing process. Every hour, the robots interrupt their work and perform a classical ballet together. The area “Innovate” depicts the elements of research and vehicle development, comprising five spatial installations that inform about safety, aerodynamics, sound design and energy efficiency. The exhibition highlight is the kinetic sculpture in the “Design” area. It is a scenographic installation that aims at rendering the company’s design philosophy into a three-dimensional physical experience.