Health AG – Interactive Multitouch Brand Table
Health AG, Hamburg, Germany
MUTABOR, Hamburg, Germany
Emanuel Haas, Corinna Ismaier
Customer Advisory Service
Felix von Pless, Ann-Carolin Stiefel
The interactive, multitouch brand table was developed for the purpose of involving the management of Health AG, in the sense of co-evolution directly related to the digitalisation process. Guided by the notions of “modular”, “digital” and “dialogical”, the concept of the table ensured shoulder-to-shoulder communication and positioned the Health AG as a company that listens empathically. Interactive modules facilitated the discussions and archived ideas and notes, reflecting the company’s brand core. This ultimately conveyed the image of an innovative company that directly involves its clients in advancing the digital transformation of a whole industry.