10-03551
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10-03551
Click on image to view high resolution
10-03551
Click on image to view high resolution
10-03551
Click on image to view high resolution

BMW Group – The Next 100 Years

[Live Performance]

Client

BMW Group, Munich, Germany

Architecture

Architects Company GmbH, Munich, Germany, e.w.enture GmbH, Munich, Germany

Creative Direction

VOK DAMS Events & Live-Marketing, Munich, Germany, Andree Verleger, ABC Event Production, Cologne, Germany

Design/General Planning

VOK DAMS Events & Live-Marketing, Munich, Germany

Media Technology

congaz visual media company GmbH, Düsseldorf, Germany

Technical Planning

adhoc4acp GmbH, Cologne, Germany, Neumann & Müller, Cologne, Germany


On the occasion of the 100th anniversary of the BMW Group in 2016, the celebration staged the exciting history and development of the brand. The event celebrated BMW’s rich and eventful history as well as future scenarios by looking 100 years into the future. The event comprised a one-hour-long show production that shared the company’s automotive vision and approach to the next mobile lifestyle with their employees and thousands of guests. Involving all four BMW Group brands, the show made use of multifaceted media including song, dance and poetry that were brought to life through innovative event technology.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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