10-03817
Click on image to view high resolution
10-03817
Click on image to view high resolution
10-03817
Click on image to view high resolution

Audi Design Challenge 2016

[Exhibition Design]

Client

AUDI Korea, Seoul, South Korea

Design

SK Planet, Seoul, South Korea, COW Inspiration Group, Seoul, South Korea, GRISAM, Seoul, South Korea

Art Direction

Songyi Han, Boryung Park, Jongyel Kim

Project Management

Kyungsoo Hwang, Hyojin Yoon, Kwanghee Jung


The design of the “Audi Design Challenge 2016” exhibition was based on a differentiated “light” concept that harmoniously integrates the four categories of product, music, motion graphic and furniture. With the aim of showing the spirit of the challenge, the light from headlights of an Audi vehicle was applied to visualise the key message of “lighten the dark to go forward”. This lighting concept was also used in the context of the exhibition itself for the design of the invitations and giveaways. The prizewinning works of the Audi Design Challenge were highlighted on the illuminated stands.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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