Kia Soul EV

This iPad app invokes digitised descriptions and 3D video clips to present the Kia Soul EV, an all-electric, zero-emission vehicle, and its various features. It emphasises successfully the environmentally friendly, futuristic and family-oriented approach of the car’s design, while focusing on ease of use and presenting both the exterior and the interior of the car in a detailed 360 degree view. The combination of blue and white as colours used for the interface throughout the application reflects the clear blue sky featured in the corresponding print brochure. Information on the vehicle’s outstanding features, such as the practical driving range or a standard DC fast charge port, is invitingly presented in a clearly arranged overview.