11-00816
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11-00816
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11-00816
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11-00816
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11-00816
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Man muss ein Spiel auch lesen können Reading the Game

[Corporate Publishing]

Client

Evonik Industries AG, Essen

Design

Aufbau Verlag GmbH, Berlin

Graphic Design

studio grau, Berlin

Illustration

Tim Dinter, Berlin

Project Management

BISSINGER[+] GmbH, Hamburg/Essen


For the 2014–15 season, the principal sponsors of Borussia Dortmund, Evonik, decided to invite a group of writers – the German Football Association National Writer’s Side – to accompany the Bundesliga team. The outcome was a paean to the club known as BVB, illustrated in its trademark black-yellow colour scheme and featuring pieces by well-known authors such as Thomas Brussig. In the course of the year, the writers take a literary look at the various dimensions of the game, leading the reader on a journey through this exciting season, cheering, celebrating, and suffering with the club. “Reading the Game” was released as a bookstore edition and in an Evonik corporate version.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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