11-02078
Click on image to view high resolution
11-02078
Click on image to view high resolution
11-02078
Click on image to view high resolution
11-02078
Click on image to view high resolution

Audi Digitization – Audi Fair Stand Paris Motor Show 2016

Client

AUDI AG, Ingolstadt, Germany

Design

SCHMIDHUBER, Munich, Germany, MUTABOR, Hamburg, Germany

Concept/Architecture

SCHMIDHUBER

Concept/Communication

MUTABOR


Connectivity has a huge impact on the automotive industry and is the guiding theme of this Audi trade fair stand concept. The booth combines interactivity, media architecture and modularity. The aesthetic backdrop is provided by a ceiling construction made of numerous LED tiles which can be flexibly adapted and set up in accordance with the size of the stand. Data streams visualise the connectivity of the vehicles and focus on key topics and models. The Audi Experience Pass accompanies visitors on their smartphones through the digital world of the stand’s network, thus providing an immediate experience of the guiding theme.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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